Build better products with
experimentation

Roll out new features confidently. Run tests on segments of your user base and apply only the changes that work. Experimentation solutions for rapid prototyping and more complex feature tests.

Reduce risk and ship
faster

Improve your product quality and velocity with feature management. Drive measurable impact with product experimentation. Optimize the experience across any platform including websites, backend code, mobile and conversational apps.

Grow faster with less risk

Transform your business with the world’s leading experimentation platform, empowering product, engineering, and marketing teams to test, learn and deploy winning digital experiences, every time. With over 1M experiments run on our platform and best-in-class services and support, we'll help you scale innovation across your organization.

Make trusted decisions
with data

Optimizely built a Stats Engine with leaders in statistical research at Stanford University that provides built-in false discovery rate and helps teams get to statistical significance faster.